Even still, it can be hard to squeeze moments of gratitude into your jam-packed life. And while the hustle and bustle of the holiday season may seem like the busiest time of the year, leaving you with no free moments to crack open a gratitude journal, in fact, showing people you appreciate them and focusing on what you’re grateful for is literally the reason for the season. This is good news because it makes it extra easy to turn your gift-giving into a gratitude practice. For example, mom and influencer Cristal Valdes knows that sharing gratitude with her personal heroes is something to be celebrated this holiday season. She shows her appreciation to those important to her, like her children’s teachers and her long-distance BFF, through Starbucks gift cards—paired with thoughtful notes for extra meaning.