And as hairstylist and brand founder Josh Rosebrook reminds us, once you damage your strands, you can never fully mend what you’ve done. “There are a lot of products out there—conditioners, serums, shampoos—that promise to heal and restore dry, damaged hair. Sadly, there’s really no way to heal damaged hair. Hair is not a living tissue with regenerative abilities, so it can’t heal,” he says. And if you do get chemical treatments, just be mindful that you go to a stylist you trust to take good care of your tresses. Then after, you should tailor your hair care routine to your specific process so you are not furthering the damage. “To properly apply conditioner or deep conditioning mask, be sure to wring out as much water from the hair as you can beforehand—towel blotting if possible. Doing this prior to applying a conditioner or mask, will help the products penetrate deeper into the hair strand to be able to deliver maximum moisture and hydration,” she says.
